Op-Ed: Selling out
Jennifer Aniston (photographed by Steven Klein), W Magazine, April 2010
Despite the fact that Aniston looks gorgeous here–in a sexy, unkempt, morning-after way–a departure from her usual clean lines of all-American preppy-luxe, this spread was a little disappointing. We all know that sex appeal and money are what drive the industry, but to be so blatant about it just seems a little déclassé.
With no disrespect to the photographer, stylist or the genius of W (which remains a favorite fashion literature staple); I’m trying to deconstruct my mixed feelings toward towards the spread. Perhaps what upsets me most about this shoot is the fact that Aniston is rolling around in hundred dolla bills y’all (and highlighted products that lead to price points and where-to-purchase lists). This is not a rap video nor Casino Royale; this is a fashion editorial in a serious fashion publication. While the see-through Prada purse conjures slightly satirical notes about transparency on the inner-workings of the magazine world, it’s disappointing to see fashion portrayed as being all about the swag.
It would be naive to deny that a huge part of fashion is not about the superficial, but it doesn’t have to be that way. It’s about something more than all the above. Behind the consumerism there is art, innovation, creativity, ingenuity, and inspiration. There are photographers, journalists, stylists, designers, make-up artists and graphic designers who create (and find joy in the creation of an editorial spread)–it’s not just about coming up with the latest marketing campaign to please advertisers or tempting the masses spend more money.
It’s about art.
It’s about creating something new.
It’s about the substance of style.
It’s about smart fashion.
It’s about not compromising what you believe it.
styleCanvas chooses not to sell out.